At The Crown Designs, we serve the businesses of Northern New Jersey with high-quality graphic design, packaging design, and illustration services. Whether you’re looking for an agency that will provide you with design work for your brand new brand, or are looking to update with current trends, The Crown Designs is here to provide your business with quality services to help your brand or business look its best. Contact us today to find out more about how we can serve you!
No matter what the business, you’d be hard-pressed to find a brand that hasn’t updated their packaging design over the years. Whether if its a desire to stay current, attract new customers or just give your packaging an aesthetic shot in the arm, there are many benefits and reasons to do so. In this blog, we will look at a few reasons to update your packaging design. Let’s get right into it!
You Need to Re-Evaluate Your Current Packaging
One reason to update your packaging design simply comes from having doubts about its current state. There are times when brands put emphasis on other aspects of their business, from promotion to quality to distribution, and it’s in times like this that other details like packaging design tend to take a backseat. As a result, you may currently have a packaging design that isn’t to your liking. Maybe it doesn’t fit with your brand identity, or perhaps your brand message isn’t as clear as it needs to be. Whatever the case, re-evaluating your packaging design will give you a good idea on what needs to be changed or updated, so as to maximize its overall potential.
Styles Are Changing
As a brand or business, it’s hard to predict when a stylistic or aesthetic sea change will happen in the industry. Trends are slightly easy to predict, but just as often, a new and/or unique trend in the industry will come and make businesses everywhere revamp and/or update their packaging design. With this in mind, in a very short window of time, your packaging design can go from being great and effective to looking out of date. Don’t let this happen to your brand or products. Pay attention to what your competitors are doing, what’s working in the market, and keep these factors in mind when redesigning your packaging design. While it’s important to stand apart from your competitors and be unique, it’s also important to not come off as being outdated or passe. By paying attention to styles and trends and updating your packaging design accordingly, you will ensure that your brand and products will continue to stay relevant, current, and hold the attention of your customer base.
Throwback to a Classic Logo
From time to time, we see a trend in packaging design where brands throwback to a logo from decades prior for their brand or packaging design. While these sometimes are an attempt to capitalize on the ever-growing trend of retro and vintage aesthetics, there is also a second layer to this decision. By modeling your packaging design after an older or previous logo, you are not only giving your brand or product a vintage flair, you’re also showing your customer base that you’ve been in the business for longer than some of your competitors. Brand loyalty comes from a variety of factors, and reliability is definitely one of them. Show off your years of experience with style and class by throwing back to a classic logo, even if it’s just a temporary decision.
It’s Just Time To Change
Packaging design, like promotional tactics and market research, is constantly changing. Aside from the stylistic and aesthetic changes in packaging design that we mentioned earlier, many suggest that it’s good to change your packaging or logo design roughly every six years. While there’s something to be said about brands that have kept their “tried and true” packaging design for years, changing your packaging design can be effective in many ways. Not only can it potentially bring back customers that you may have lost in the past, it can also attract new ones. While the products may be identical, changing the packaging design is likely to attract new customers that may have previously ignored your brand or products.
Those are just a few examples of how updating your packaging design can be effective for your business or brand. At the Crown Designs, we are here to help your brand look its absolute best, providing businesses in Northern New Jersey with high-quality packaging design and graphic design services. Whether you’re just starting out or looking to update the look of your business, brand, or packaging, The Crown Designs is here to provide you with the best service possible. For more information on our New Jersey design agency, contact The Crown Designs today.