The Crown Designs is proud to serve businesses in New Jersey with the best in graphic design services for branding, logos, product packaging design and more. We’ve provided our award-winning services to an array of businesses, and there’s no project too big or small for us. To learn more about how our New Jersey graphic design agency can best serve your needs, contact us today.

In part one of our blog series, we talked about a few reasons that you should update your product packaging design this spring. From making subtle changes to expanding your overall audience, there are many reasons as to why you should use spring as the time to update your product packaging design.

Update Or Change Your Image

At the end of the day, what matters to your business is providing your customers with high-quality products that meet their needs. For many businesses, all they really need to focus on is creating those products, getting them into stores, and promoting them as need be. For other, less established businesses, however, it’s a bit more difficult. Brands or businesses that have existed for decades have established a reputation through seniority alone; being in the business for a considerable amount of time gives many consumers the idea that your brand is trustworthy and of quality. If your brand is trying to find the best way to establish your image, but has yet to find one that works, updating your packaging design may be a good option. Do you want to convey your overall commitment to providing clients with products that are made in a way that is green and eco-friendly? Do you want to share your rich history in a few short but effective sentences? Do you want your customers to be aware of the quality of your products based off packaging alone? All of these are great things that you can do with product packaging design to help your business’ image.

Potential To Reach New Customers

We’ve all been there — browsing the shelves at the grocery store or pharmacy, trying to decide on which product to buy. Staring aimlessly, we see something that catches our eye. After picking up, it is then that we realize that this product has been in existence for years, yet we never paid attention to it until today. Why did we decide to pay attention to it now? Simple — they’ve updated their packaging.

An incredibly easy way to reach an audience that hasn’t paid your brand much attention in the past is to update your product design. In the years that you’ve had your current packaging, these people have more or less grown numb to your design, easily ignoring it after associating it with something that they don’t want to purchase. In changing or updating your product packaging design, however, you hold the potential to almost reset this association with buyers, allowing them to reconsider your business and products. Have your products changed? Possibly, but the change in packaging design gives the buyer the impression that your brand is changing, and this can often prompt many buyers to try a product that they’ve previously passed on.

Hire A New Jersey Product Packaging Design Agency

There you go, three more reasons why you should update your product packaging design this spring. If you’re a business in New Jersey that’s looking to update your product packaging design, or you want to hire a design agency to work on your very first one, The Crown Designs is here for you. We’ve provided our award-winning work for a variety of clients across the world. Helping your brand or business look its best is our job, and client satisfaction is our ultimate goal. To learn more about how our New Jersey graphic design agency can best serve your business or brand’s needs, contact us today.