The Crown Designs is committed to providing the businesses of Northern New Jersey with high quality graphic design services, branding, and illustration services. We are here to help your brand and packaging design look its absolute best, and we work hard to ensure that we provide you with the best work possible. Whether you’re a new business that’s looking to successfully establish your brand or products from the beginning, or a trusted brand that’s been in the industry for decades in need of a fresh redesign, the Crown Designs is here to serve your needs. For more information on our Newark graphic design agency, contact us today.

One of the many types of packaging design that we provide brands with is cosmetic packaging design. There are many things that you can do to optimize your cosmetic packaging design, and in this blog we will look at a few things that you can do to ensure that yours looks its absolute best.

Think About Your Brand Identity

No matter what your brand or product is, when trying to come up with the best packaging design for your product, your brand’s overall identity should play a role in the design related decisions that you make. Is your cosmetic brand dedicated to providing customers with a green and environmentally friendly variety of cosmetics? Is your brand a higher-end manufacturer of beauty products? Does your brand have years of experience and customer loyalty behind itself? Whatever your identity is, you should always keep this in mind when designing your product packaging. While updating your packaging to stay current and keep with aesthetic trends is always a good idea, it’s always a good idea to keep your brand’s overall identity in mind as well. Staying current is important, but if certain trends don’t necessary match your brand’s overall identity, it’s best to try to find different ways to update your packaging design, or incorporate those trends in a way that better fits with your brand.

Think About Your Customer Base

Your customer base plays a large role in your packaging design, whether you’re aware of it or not. They are what has enabled your brand to succeed, so trying to stray outside of that in a drastic way may not be the best idea. Your customer base is something that you have for sure; you can rely on their support and loyalty to your brand. Trying to appeal to a completely different customer base can be risky in that you could not only alienate your existing customer base, but you could also fail to appeal to the new one as well. If your customer base is of the younger variety, catering towards their tastes and preferences is ideal, with brighter colors, hipper font choices, and more casual language. If your customer base falls in the older side of spectrum, tailoring your packaging design towards them is an equally good decision, sticking with a more modest and classy design, font choice, and language use. Not only will you keep the existing customers that you already have, but you’ll likely attract new customers from the same demographic.

Think About How Your Customers are Buying Your Product

Packaging design is effective in its ability to draw customers in while on display in a storefront, but in this modern digital age, many people choose to purchase their products online via merchants like Amazon. In this case, while your products are listed next to each other in a customer’s search query, they are unable to pick up your item and see it for themselves like they would be able to in a brick and mortar store. This is a fact that you should keep in mind when designing your product’s packaging design. As we’ve discussed in previous blogs, with the marketplace being filled with many products competing for a customer’s attention, sometimes the thing that ends up being the deciding factor for many customers is the packaging design. Maybe it was more attractive than the others, or perhaps it convinced them that the product in question was of a higher level of quality. Whatever the case, making sure that your product packaging design is as effective in-person as it is via online retailers is incredibly important. Make sure that your brand name, product name and other relevant information is easy to read and access, and that regardless of how your customer may come to the product, that they can look at it and know exactly what it is and who your brand is.

Those are just a few examples of ways that you can optimize your cosmetics packaging design. The Crown Designs is committed to providing businesses in Northern New Jersey with the best in packaging design, as well as branding and illustration. To find out more about our Newark graphic design firm, contact the Crown Designs today.