Here at The Crown Designs I try to educate my prospective clients whose business is in retail about the importance of quality design when it comes to branding and packaging of their products. While doing some research myself on how to better break the odds down based on statistics and case studies, I came across this article on inc.com who pretty much lays it all out. I couldn’t have explained it better myself!
I pulled an insert you can read below and you can find the full article here
Why Your Product’s Packaging Is as Important as the Product Itself
Great packaging is especially significant for growing startups because it can have a direct impact on sales and a company’s overall appeal. Take Trunk Club, for example. This company hand-selects clothing for men and sends its stylist-curated outfits in cardboard “trunks” that fit the convenience and style of its service. After five years in business, Trunk Club garnered Nordstrom’s attention, and the high-end department store bought the startup for $350 million.
Packaging can continue to influence a company’s sales as it grows larger, too. MillerCoors’ sales slumped last year, but the Miller Lite retro can bumped sales by nearly 5 percent. MillerCoors didn’t change its beer; it just changed the can it came in.
Poor packaging can have an even more dramatic effect. Australia recently instituted a plain packaging law for cigarettes. The government’s removal of packaging branding rights aimed to discourage young people from smoking. Not only can Marlboro not use its logo, but it also can’t use its typeface. The packages, covered with health warnings and graphic images that deter smoking, resulted in the biggest smoking decline Australia has seen in 20 years.
Founder of The Crown Designs
Adeola is an award winning graphic and packaging designer and an illustrator. She has worked on and designed packaging and product illustrations for brands such as Skippy, BIC, Farm Rich, Solo, Earth Best, Unilever and Alpina just to name few. Many of which designs are currently on the shelf at your local supermarkets and general merchandise stores.